Based on Reader's Digest shortened stories/articles, that evolved to "page of the day", then "paragraph of the day", then "sentence of the day", then "word of the day". Citizens looked forward to the publication of each day's WORD. Nothing longer was available, just the word - and it didn't necessarily have to be a word people knew. It was, after all, a distillation of EVERYTHING into a single word. http://amplify.com/u/btfc4