Yes, the insurance people in California are upset. The money they've been paying for drugs was being used to party with high-prescribing doctors. They are seeking damages in the hundreds of millions of dollars. SO WHAT?
There isn't a fine so big that the drug company can can't recover it by raising prices and/or selling more product. Punish the individuals IN the company and you'd see some changes. Fire the people. Fine them. Put them in jail. Whatever. The results would be far superior than just slapping a monetary fine on a company.
See this Amp at http://bloom.bg/ifWt7p
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